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Free ebook: Customer Journey Maps, and Buyer Personas: The Modern Tool Kit for Marketing

Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience. The complex nature of today’s buyer journey, with more touch points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve the customer experience. You’ll learn ho...Read More

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Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, ...Read More