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Free ebook: How MongoDB Reaches Developers with Advocate-Created Content:

MongoDB markets to developers—a group that traditionally seeks technical expertise from their peers before they buy something. MongoDB knew that if they wanted to create engaging, relevant content that could capture the minds of their prospects, they’d need the help of their biggest fans within the developer community to do it. So, the team at MongoDB launched a formal advocate marketing program to turn developers—who typically hate marketi...Read More

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AN ADVOCATE MARKETING SUCCESS STORY FEATURING HOW MONGODB REACHES DEVELOPERS WITH ADVOCATE-CREATED CONTENT How advocate marketing helped MongoDB create more engaging content and reach a wider audience through trusted channels ABOUT MONGODB • MongoDB was creating powerful content, but the team wanted to expand how they engaged advocates in the developer community. • After launching The MongoDB Advocacy Hub with Influitive, MongoDB i...Read More