customer content creation

Free ebook: Inspiring Customers to Create Content for You: a Marketer's Guide

Content marketing is broken. B2B buyers (83%) are drowning in too much content. And only 9% trust vendor content, like white papers, when they do read it. So what is working? User-generated content (UGC) – unbridled, raw, authentic content created by customers, for (future) customers. With B2B buyers scouring social networks, online reviews and third-party sources for authentic content to inform their purchasing decisions, marketers need to infuse a trustworthy voice every step of the way. In Inspiring Customers To Create Content For You: A Marketer’s Guide, successful marketers explain in their own words how they: - Engage customers to improve their content ideas and strategy - Save time and resources by getting customers to create content - Increase the reach of their content through their customer’s social networks - Inspire customers to create valuable UGC on third-party websites

Table Of Contents

Pg 3 - Introduction: What can save B2B content marketing from itself? Pg 7 - Ideation: Ask advocates to help drive your content strategy Pg 13 - Creation: Put advocates at the heart of your stories Pg 19 - Distribution: Extend your brand’s organic reach with advocates Pg 25 - Validation: Make your brand more trustworthy with UGC Pg 31 - Recommended resources and next steps

First 3 Pages

Inspiring Customers to create content for you: a marketer’s guide www.influitive.com TABLE of CONTENTS 03 Introduction: What can save B2B content marketing from itself? 07 Ideation: Ask advocates to help drive your content strategy 13 Creation: Put advocates at the heart of your stories 19 Distribution: Extend your brand’s organic reach with advocates 25 Validation: Make your brand more trustworthy with UGC 31 Recommended resources and next steps