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Free ebook: Do You Know Your Total Addressable Market? 3 Steps to Modernize Your Go-to-Market Approach

EBOOK: DO YOU KNOW YOUR TOTAL ADDRESSABLE MARKET? 3 Steps to Modernize Your Go-to-Market Approach In the quest for growth, many companies are simply selling into accounts already in their CRM and marketing automation systems, unaware of the vast number of relevant targets not in their data. Understanding your total addressable market (TAM) shows you the total universe of potential customers, focusing your sales and marketing efforts where it ...Read More

Table Of Contents

Table of Contents What is Your Growth Strategy?.............................................................................................................................3 Focus on the Right Customers...............................................................................................................................4 – ICP > TAM > ABM: Taming the Alphabet Step 1: Define Your Market ........................................................................................................................................5 – Create Your Ideal Customer Profile (ICP) – Clean and Enrich Your Current Data – Determine How Many Targets Are in Your Database Step 2: Identify Your Total Addressable Market to Maximize Your Opportunities .......9 – Use TAM to Supercharge Your Entire Business – Tips for TAM Success Step 3: Use Account-Based Marketing (ABM) to Engage and Win ..........................................12 Your Data Will Make or Break Your Go-to-Market Success.............................................................13

First 3 Pages

DO YOU KNOW YOUR TOTAL ADDRESSABLE MARKET? 3 Steps to Modernize Your Go-to-Market Approach Table of Contents What is Your Growth Strategy?.............................................................................................................................3 Focus on the Right Customers...............................................................................................................................4 – ICP > TAM > ABM: T...Read More