sales and marketing alignment
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Free ebook: The Ultimate Guide to Aligning Sales and Marketing - InsightSquared

It’s All About the Perspective We call it the age old Hatfield-and-McCoy feud of the business world. It’s not Coke vs. Pepsi. Or Microsoft vs. Apple. Or Apple vs. Samsung vs. Google (these days). It's Sales vs. Marketing. Since the dawn of time, Sales is on one side saying "there aren't enough leads,” and if there is a high volume of leads, they come back with the classic "the leads suck." On the other side of the fence is Marketing glari...Read More

Table Of Contents

Pg 3 - Introduction to Sales and Marketing Alignment Pg 4 - Accountability. It’s Not as Scary as You Think. Pg 7 - Work Leads Quickly. Timing is Everything. Pg 9 - Lead Sources. It’s Not All About Marketing. Pg 11 - Plug the Holes in Your Sale Funnel. Pg 13 - Win Big with Recycled Lost Opportunities. Pg 15 - Additional Resources

First 3 Pages

Avoid the Sales and Marketing Feud The Ultimate Guide to Aligning Sales and Marketing Table of Contents Introduction to Sales and Marketing Alignment 3 Accountability. It’s Not as Scary as You Think. 4 Work Leads Quickly. Timing is Everything. 7 Lead Sources. It’s Not All About Marketing. 9 Plug the Holes in Your Sale Funnel. 11 Win Big with Recycled Lost Opportunities. 13 Additional Resources 15 3 | The Ultimate Guide to Align...Read More