In this eBook by Kapost, the leading provider of content marketing software, find out how modern marketers have implemented content marketing strategies to re-empower their marketing and sales organizations, impact purchase decisions, build trust, and generate quality leads.
IN THIS EBOOK, YOU’LL FIND:
- An examination of the new buyer's journey and marketing's new role.
- A content marketing comic book (yes, a comic book).
- A side by side comparison of old-school vs. content-powered marketing.
- Recommended next steps from content marketing superheroes such as Joe Pulizzi (Content Marketing Institute), Joe Chernov (Kinvey), Barabara Saxby (Accelent Consulting), Todd Wheatland (Kelly OCG), and more!
First 3 Pages
Content: the Force That Moves the Buyer Down the Funnel
The Modern Marketer uses her content power ring to guide buyer down the funnel.
Mean-while the old school marketer, a nefarious villain tries to defeat the buyer with his barrage of product messaging.
Curses, the buyer is now in control.