product launch marketing

Free ebook: The Blueprint of Modern Product Launch Marketing

New products and features are essential for sustaining and growing a business, and marketing can make or break the success of a product launch. But the majority of B2B product marketers are struggling to make a splash. This eBook is your blueprint to product launch marketing. In it, you'll learn how to: - Identify your target audience - Facilitate the buyer's journey with engaging, consistent content - Enable internal teams with the right messaging - Measure your success Are you ready to build a winning product launch strategy? Get started now.

Table Of Contents

Pg 3 - Product Launch Marketing Is Suffering Pg 5 - Content Is Key Pg 6 - Frame the Problem Pg 7 - Identify Your Target Audience and Objective Pg 11 - Use Content Pillars Pg 12 - The Appetizer Pg 12 - The Entree Pg 12 - The Dessert Pg 13 - Feed Every Channel Pg 16 - Take Advantage of Marketing Technologies Pg 20 - Enabling Internal Teams Pg 22 - Measurement Pg 23 - Gather Feedback Pg 24 - Develop a Continued Awareness Plan

First 3 Pages

THE BLUEPRINT OF MODERN PRODUCT LAUNCH MARKETING THE BLUEPRINT OF MODERN PRODUCT LAUNCH MARKETING 1 THE PROBLEM WITH PRODUCT LAUNCHES ................................................................03 Product Launch Marketing Is Suffering .............................................................................03 Why Content Is Key ...........................................................................05 2 PLANNING YOUR PRODUCT LAUNCH .........................................................06 Frame the Problem ...............................................................................................06 Identify Your Target Audience and Objective ........................................07 Use Content Pillars ..................................................................11 The Appetizer ...............................................................12 The Entree .................................................12 The Dessert ......................................................................................................12 Feed Every Channel ...................................................................................13 Take Advantage of Marketing Technologies ........................................................16 3 EXECUTE YOUR LAUNCH PLAN ..................................................................................20 Enabling Internal Teams ................................................................................20 4 POST-LAUNCH TASKS ..........................................................................22 Measurement...................................................................22 Gather Feedback ..................................................................23 Develop a Continued Awareness Plan ...................................................................24 5 THE BEST PRODUCT MARKETING RESOURCES ............................................25 1 THE PROBLEM WITH PRODUCT LAUNCHES PRODUCT LAUNCH MARKETING IS SUFFERING New products and features are essential for sustaining and growing a business, and marketing can make or break the success of a product launch. But most B2B product marketers are struggling to make a splash. In fact, more than 95 percent of new products launched by established companies each year fail, according to an AcuPoll study.