b2b content metrics
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Free ebook: The Blueprint to B2B Content Metrics

49% of marketers use only basic metrics to track content success. But to gauge real impact, optimize content processes, and improve ROI, B2B marketers need more than just analytics. They need actionable insights. Download The Blueprint to B2B Content Metrics and learn to build your own marketing metrics dashboard. It covers the three most important pillars of measurement: - Health of content production, including on-time delivery rates a...Read More

Table Of Contents

Pg 4 - Analytics versus Insights Pg 6 - The Three Pillars of Content Measurement - 1. THE HEALTH OF CONTENT PRODUCTION --Measuring Content Production FAQs - 2. THE TOTAL REACH OF YOUR CONTENT --Measuring Content Reach FAQs - 3. THE CONVERSIONS YOUR CONTENT GENERATES --Measuring Content Conversions FAQs Pg 23 - Time to Build Your Content Metrics Dashboard

First 3 Pages

The Blueprint to B2B Content Metrics Table of Contents Analytics versus Insights 4 The Three Pillars of Content 6 Measurement 1. THE HEALTH OF CONTENT PRODUCTION 6 Measuring Content Production FAQs ..............................................9 2. THE TOTAL REACH OF YOUR CONTENT 10 Measuring Content Reach FAQs.....................................................14 3. THE CONVERSIONS YOUR CONTENT GENERATES 17 Measuring Content C...Read More