b2b content metrics

Free ebook: The Blueprint to B2B Content Metrics

49% of marketers use only basic metrics to track content success. But to gauge real impact, optimize content processes, and improve ROI, B2B marketers need more than just analytics. They need actionable insights. Download The Blueprint to B2B Content Metrics and learn to build your own marketing metrics dashboard. It covers the three most important pillars of measurement: - Health of content production, including on-time delivery rates and coverage gaps - Total reach of content, and getting content in front of the right people inside and outside your organization - Conversions generated from content at every stage of the deal cycle, from awareness to close

Table Of Contents

Pg 4 - Analytics versus Insights Pg 6 - The Three Pillars of Content Measurement - 1. THE HEALTH OF CONTENT PRODUCTION --Measuring Content Production FAQs - 2. THE TOTAL REACH OF YOUR CONTENT --Measuring Content Reach FAQs - 3. THE CONVERSIONS YOUR CONTENT GENERATES --Measuring Content Conversions FAQs Pg 23 - Time to Build Your Content Metrics Dashboard

First 3 Pages

The Blueprint to B2B Content Metrics Table of Contents Analytics versus Insights 4 The Three Pillars of Content 6 Measurement 1. THE HEALTH OF CONTENT PRODUCTION 6 Measuring Content Production FAQs ..............................................9 2. THE TOTAL REACH OF YOUR CONTENT 10 Measuring Content Reach FAQs.....................................................14 3. THE CONVERSIONS YOUR CONTENT GENERATES 17 Measuring Content Conversions FAQs ..........................................22 Time to Build Your Content Metrics 23 There’s an old saying in marketing and advertising, derived from the words of business pioneer, John Wanamaker. It goes like this: “Half the money I spend on marketing is wasted; the trouble is, I don’t know which half.” There’s truth in that joke—especially when it comes to modern marketing. As more marketers begin to realize that content fuels their marketing efforts, the haziness around measuring the return on content is a growing concern. Seventy percent of B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content, according to research from the Content Marketing Institute. But measuring and proving the value of all that content is a major hurdle. Fifty percent of B2B enterprise marketers cite the inability to measure content effectiveness as a challenge. In other words, most marketers don’t know which half of their content is working.