Marketers are struggling to streamline distribution efforts across all of their digital channels. As a result, up to 70% of their content goes unused.
This template is your step-by-step guide to multi-channel distribution with the "content pillar" approach. In it, you'll learn how to:
- Align and optimize your distribution efforts
- Deliver the right content at every stage of the buying cycle
- Drive conversions from your target audience
Table Of Contents
Pg 4 - It’s Time to Cut the Content Waste
Pg 7 - Identify Your Theme
Pg 9 - Build Your Pillar
Pg 16 - Distribute the Content
Pg 21 - Optimize and Repeat
Pg 23 - Appendix: Multi-Channel Content Distribution Examples
First 3 Pages
THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE
TABLE OF CONTENTS
It’s Time to Cut the Content Waste 4
Identify Your Theme 7
Build Your Pillar 9
Distribute the Content 16
Optimize and Repeat 21
Appendix: Multi-Channel Content Distribution Examples 23
IT’S TIME TO CUT THE CONTENT WASTE
If you want to drive traffic, leads, and revenue for your business, you need to distribute content consistently across an ever-expanding list of digital marketing channels.
Most companies have fully embraced this “Content is King” idea. According to the Content Marketing Institute, 70% of marketers will create and distribute
more content this year than ever before.
But many are sacrificing quality for quantity. Their content cadence isn’t guided by strategic themes, customer needs, or business initiatives. It’s guided by a need to feed their Twitter accounts, YouTube channels, marketing automation systems, blogs, websites, and other channels on a daily basis.As a result only 37% of marketers think all of this content
they create is actually effective. In fact, as much as 70% of B2B content goes unused,according to SiriusDecisions. That’s a lot of waste.
“Content is the atomic particle of all marketing” - Rebecca Lieb
The key to cutting the waste is to streamline your content distribution in a way that amplifies your company’s overarching themes throughout every marketing channel,
at every buying stage, in a consistent, relevant way.The “content pillar” approach empowers
marketers to do just that.
A content pillar is one meaty asset - like an eBook or whitepaper - that tackles a single strategic theme or buyer need. This large asset is then repurposed into many derivative assets that guide how your theme is distributed across all of your channels.
The content pillar approach is your blueprint for distributing a high quantity of high-quality content, driving engagement and action among your target audience.
This template is your step-by-step guide to multi-channel distribution. We’ll walk through how to streamline your marketing channels and distribute the right content at every stage of the buying cycle with content pillars.
Ready to eliminate redundancies and distribute effective content with fewer resources? Let’s plan your content pillar.