“You’ve got mail.”
Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web. Although times have changed and AOL no longer sends CD’s in the mail, we can still thank them for introducing us to email and our addiction to it.
These days, we’ve replaced that message with Tweets, Likes, and status updates, but that doesn’t mean that our affinity for email is any less. In fact, because of the noise that is social media, one could argue that the inbox has become our virtual dojo, our place of solitude amongst the chaos.
This is why, as an entrepreneur, I believe that building successful email marketing campaigns has never been more important than it is now. But there’s a problem; most people don’t know how to do it right. So in the interest of furthering best practices and helping you succeed as a business owner, let’s get back to the basics and talk about how a great email campaign is built, from the ground up.
Here's what it includes:
- How to get permission to email people
- How to manage expectation and use the right format
- How to use segmentation and analytics in email marketing