website colors

Free ebook: Color Psychology: Using the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time. So, the bottom line is: use the right colors, and you win. Here's what it includes: - Where You Should Use Color - Using the Right Color in the Right Way - Color Tips that Will Improve Your Conversions

First 3 Pages

Color Psychology USING THE PSYCHOLOGY OF COLOR TOINCREASE WEBSITE CONVERSIONS USING COLOR TO INCREASE WEBSITE CONVERSIONS KISSmetrics • KISSMETRICS.COM Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pi-tuitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctua- tion in mood, emotion, and resulting behavior. Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time. So, the bottom line is: use the right colors, and you win. What is Color Psychology? In order to really appreciate the tips below, you’ll benefit from a little information on color psychology. Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some skeptics are even dismissive of the whole field of color psychology, due to the difficulty of testing theories. My own research on the topic, as this article conveys, lacks scientific evidence to back up every claim. But that alone is no reason to dismiss the profound and unarguable effect that color has on people. There are key facts of color theory that are indisputable. In a peer reviewed journal article, Satyendra Singh determined that it takes a mere 90 seconds for a customer to form an opinion about a product. And, 62-90% of that interaction is determined by the color of the product alone. Color psychology is a must-study field for leaders, office managers, architects, gardeners, chefs, product designers, packaging designers, store owners, and even expectant parents painting USING COLOR TO INCREASE WEBSITE CONVERSIONS • KISSMETRICS.COM