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Free ebook: How to Create an A/B Test Program That Gets Results

A/B tests tell you whether changes you want to make will improve your conversions. The most common example is a test that compares two website headlines. Half of the people who visit the website receive one headline (control), while the other visitors see the other headline (variant). The purpose of the test is to determine which headline wins at converting people to sign up. In this PDF, we’ll go through why Kissmetrics is a great tool for...Read More

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How to Create an A/B Testing Program That Gets Results A/B tests tell you whether changes you want to make will improve your conversions. The most common example is a test that compares two website headlines. Half of the people who visit the website receive one headline (control), while the other visitors see the other headline (variant). The purpose of the test is to determine which headline wins at converting people to sign up. In this PD...Read More