Free ebook: The Eight Mobile Metrics You Need To Be Tracking

The Eight Mobile Metrics You Need To Be Tracking Mobile Metrics Guide PDF Cover With an ocean of mobile apps available, it’s becoming increasingly difficult for marketers and developers to rise above and get noticed, and then to appear convincing enough at first glance to encourage people to download their mobile apps. After people take the first step and download, it is even more challenging to keep them around and hold their attention. Most people just like to move to the next shiny app or don’t have the attention span to discover the value in using an app long-term. The best way to get more users (and keep them around) is to understand how your current users interact with the app. This can be done by tracking a few metrics. In this guide, I’ve compiled a list of metrics that help marketers and developers better understand how and why users engage with their app. This data will provide an excellent resource for guiding product development and marketing strategies. Here's what it includes: The eight metrics you should be tracking How to track them How to act on them To get your hands on the Mobile Metrics Guide, let us know who you are by filling out the form to the left. Then we'll send the PDF right over.

First 3 Pages

THE EIGHT Mobile Metrics YOU NEED TO BE TRACKING With an ocean of mobile apps available, it’s becoming increasingly difficult for marketers and develop-ers to rise above and get noticed, and then to appear convincing enough at first glance to encourage people to download their mobile apps. After people take the first step and download, it is even more challenging to keep them around and hold their attention. Most people just like to move to the next shiny app or don’t have the attention span to discover the value in using an app long-term. The best way to get more users (and keep them around) is to understand how your current users inter-act with the app. This can be done by tracking a few metrics. In this guide, I’ve compiled a list of metrics that help marketers and developers better understand how and why users engage with their app. This data will provide an excellent resource for guiding product development and marketing strategies. Read on to learn which metrics you absolutely must be tracking in your app. Mobile Installs Without a doubt, mobile installs is the most important metric. You don’t have users if they don’t install the app in the first place. Luckily this metric is built into is all built right into iTunes Connect and Google Play. However, marketers shouldn’t just look at the pure number of installs and call it good. They should closely examine what channels they’re using to acquire these new users. In order to do so, marketers can use tools such as the taps.io shortener, which tells when a visitor both installs and activates the app and which channels are most effective at bringing users. App Opens So people have installed your app, but have they actually opened it? And if they do open it, how often? Knowing this is an important step in understanding user engagement. To dig further, it’s common to segment your users by how frequently they use the app. You can segment them into daily active users and monthly active users. DAIly ActIve Users How many people open your app everyday? The users who login at least once a day are your most loyal and engaged users. Using KISSmetrics, you will be able to setup and view these metrics right from your dashboard. Let’s take it for a spin by setting up a new metric. We’ll be measuring the amount of people who inter-acted with the app in some way by participating in an ‘event’.