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Free ebook: A Product Marketer’s Guide to Creating Battlecards that Win

For Product Marketers, accessing reams of web-scale competitive intelligence is the easy part. It’s turning that data into something actionable that takes skill. In this guide, Product Marketers and Competitive Intelligence practitioners learn: - The value of competitive battlecards - Building competitive battlecards your sales reps will actually use - Making competitive intel accessible to team members - The 8 things that your bat...Read More

Table Of Contents

Pg 2 - Introduction Pg 4 - Part 2: Building Sales Battlecards That Your Sales Reps Will Actually Use Pg 10 - Part 3: The Trouble with Battlecards Pg 17 - Part 4: The 8 Things That Every Battlecard Should Have (If You Want To Win)

First 3 Pages

A Product Marketer’s Guide to Creating Battlecards that Win What’s a Battlecard? Kill sheets. Positioning docs. Competitor decks. Battlecards. Whatever you call them, they are the single most important tool your teams have in late-stage selling. Successful businesses use them to win deals, increase business and keep customers happy when competitors get too close. There is increased pressure on sales and retention channels du...Read More