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Free ebook: What Content To Build For Sales: A State Of The Industry Report

With insights from over 1 million content engagements 95% of sales people want content to share with prospects, but just 20% of marketing content gets used. Download this free research report to find out how you can get 273% more content usage and see what the data tells you about content performance: • Why content isn't used by sales • How to address content challenges • What content to build for sales

Table Of Contents

Pg 3 - Preface Pg 4 - Executive Summary Pg 5 - Introduction Pg 6 - Ch 1: The Buyer Journey Pg 8 - Ch 2: The Importance of Content Pg 11 - Ch 3: Why Content Isn't Used By Sales Pg 20 - Ch 4: Addressing Content Challenges Pg 23 - Ch 5: Understanding Content Use Pg 28 - Ch 6: Data Says: What Content to Build for Sales Pg 39 - Conclusion

First 3 Pages

WHAT CONTENT TO BUILD FOR SALES A State of the Industry Report With insights from over 1 million content engagements Table of Contents Preface ..............................................................................3 Executive Summary .........................................................4 Introduction ..................................................................... 5 Ch 1: The Buyer Journey .................................Read More