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Free ebook: Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust

Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust? Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. The stronger the signal, the more likely they are to respond to your outreach. Why is that? Because intent data shows which compan...Read More

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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust? FORWARD Intent data has recently attracted the business marketing spotlight for the simple reason that technology makes more of it available than ever before. But as this ebook points out, intent data is not a cure-all: it finds just a portion of active buyers, and must be used with other information to gain a full picture of the buyers it finds...Read More