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Free ebook: Journey to ROI from Predictive Marketing and Selling

redictive marketing and selling can provide an enormous upside for enterprises. By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects. As a result, enterprises that have successfully deployed predictive marketing and sale...Read More

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JOURNEY TO ROI FROM PREDICTIVE MARKETING AND SELLING PROGRAM By: Irina Egorova, head of value realization MAKING PREDICTIVE MARKETING AND SELLING WORK IN LARGE ENTERPRISES Predictive marketing and selling can provide an enormous upside for enterprises. By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attract...Read More