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Free ebook: How to Run a Test Trial of New B2B Distribution Channels

B2B marketers generally focus on performance marketing. They seek paid marketing channels that will help them profitably grow their businesses. To find effective paid marketing channels, most B2B companies will quickly run a test trial with just about any promising paid marketing channel before plowing in large investment dollars. Yet, it’s during this test trial period that most B2B marketers fail. They will often incorrectly set up their tes...Read More

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white paper How to Run a Test Trial of New B2B Distribution Channels Executive Summary B2B marketers generally focus on performance marketing. They seek paid marketing channels that will help them profitably grow their businesses. To find effective paid marketing channels, most B2B companies will quickly run a test trial with just about any promising paid marketing channel before ploughing in large investment dollars. Yet, it’s during...Read More