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Free ebook: Predictive And Advanced Analytics Support Consistent Customer Experiences

PREDICTIVE AND ADVANCED ANALYTICS SUPPORT CONSISTENT CUSTOMER EXPERIENCES Progressive B2B marketers are investing heavily in advanced analytics tools to offer consistent customer experiences throughout the buyer’s journey. A recent study from Forrester Research shows that nearly half (45%) of B2B marketers are increasing spending on advanced analytics technologies compared with last year, and 36% are maintaining the same levels. This ebo...Read More

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Predictive And Advanced Analytics Support Consistent Customer Experiences Progressive B2B marketers are investing heavily in advanced analytics tools to offer consistent customer experiences throughout the buyer’s journey. A recent study from Forrester Research shows that nearly half (45%) of B2B marketers are increasing spending on advanced analytics technologies compared with last year, and 36% are maintaining the same levels. Some B2B ...Read More