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Free ebook: The Basics of ABM

The Basics of ABM In this workbook you’ll learn the fundamentals of ABM, some of the roadblocks, and the nuts and bolts required to get started and make it work. We’ve also included two recent case studies of Leadspace customers who have built and executed successful ABM campaigns. You’ll find out about the challenges they faced, the solutions they applied and the results they achieved.

First 3 Pages

The Basics of ABM The fundamentals, roadblocks and nuts and bolts required to get started and make account-based marketing work. Account-Based Marketing: Why You Should Care There’s a reason B2B marketers are all talking about Account-Based Marketing. SiriusDecisions reports 92 percent of companies they surveyed recognize the value of ABM, and 60 percent of those who have employed ABM for at least a year say it has driven a reven...Read More