Free ebook: Lead Traffic Control for Your Revenue Funnel: Develop an Effective Lead Routing Strategy Fueled by Funnel Metrics

Lead Traffic Control for Your Funnel Lead routing is a complex operation that requires sophisticated orchestration and directly impacts revenue. revenuefunnelsciencecheatsheetSmarter lead routing strategies have emerged in recent years, so FunnelWise and LeanData partnered to help you get the most value out of every generated lead by creating a lead routing strategy that bridges the gap between sales and marketing, prompts the correct follow-up activities and maximizes the impact of every lead for your organization. The eBook, Lead Traffic Control for Your Revenue Funnel, will help you: Understand the importance of lead routing Gain awareness of older and newer lead routing methods Learn the criteria to consider when creating a lead routing strategy Discover how funnel metrics can help evaluate the strategy and performance Build a lead routing system Download the eBook and increase every lead’s chance to become your next successful customer.

Table Of Contents

Table of Contents Part I: What is Lead Routing and Why is it Important? Part II: Understanding Lead Routing Methods Part III: Creating a Lead Routing Strategy Part IV: Funnel Metrics Answer Critical Questions for Evaluating Lead Routing Strategy and Performance Part V: Building a Lead Routing System Part VI: Start Routing Leads to the Right Place at the Right Time

First 3 Pages

Lead Traffic Controlfor Your Revenue Funnel Develop an Effective Lead Routing Strategy Fueled by Funnel Metrics Table Of Contents Part I: What is Lead Routing and Why is it Important? Part II: Understanding Lead Routing Methods Part III: Creating a Lead Routing Strategy Part IV: Funnel Metrics Answer Critical Questions for Evaluating Lead Routing Strategy and Performance Part V: Building a Lead Routing System Part VI: Start Routing Leads to the Right Place at the Right Time Part I: What is Lead Routing and Why is it Important? Think of lead routing as traffic control for a revenue funnel. Traffic cops direct cars left, right or straight based on the volume of oncoming vehicles. The idea is to make sure the traffic moves smoothly and efficiently. Lead routers, whether doing it manually or through an automation process, face the same challenge. Routing has to factor lead volume plus team capacity, regions, business segments, product lines, account owners and any other factors critical to an organization. Lead routing is a complex operation that requires sophisticated orchestration. And it’s crucial to the bottom line. But it’s also easy for “traffic jams” to form. Creating the proper flow to ensure no leads are left behind directly correlates to revenue results. Successful lead routing bridges the gap between sales and marketing, prompts the correct follow-up activities and maximizes the impact of every lead for your organization.