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Free ebook: The New State of Account-Based Marketing: How technology is reshaping the relationship between sales and marketing

The New State of Account-Based Marketing Technology is completely reshaping the relationship between sales and marketing There always has been a complicated relationship between sales and marketing departments. And the explosion of marketing technologies over the past decade in many ways has only added to the strain. Today, marketing is able to deliver vast numbers of leads -- but often too many. Sales departments can become overwhelmed and e...Read More

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The New State of Account-Based Marketing How technology is reshaping the relationship between sales and marketing Shouldn't There be a Smarter way? In a perfect world, the sales and marketing team at any company would work with an efficient synchronizing. Much like competitive rower, both departments would pull the boat in the same direction. The oars would touch the water in unison, seamlessly, with barely a ripple. Marketing would deli...Read More