user generated content marketing

Free ebook: The Sophisticated Marketer's Guide to Content Marketing

The Sophisticated Marketer’s Guide to Content Marketing will help you achieve content marketing maturity, moving from theory to enlightened practice. It’s designed to change the way you think about content—how it’s created, how it’s delivered, how it’s received, and what it’s for. Download it to learn: - How to create a culture of content - How to conceptualize and create a Big Rock - How to develop each of the three types of thought leadership - How to develop an influencer marketing campaign - How to activate employees to create and amplify content - …and a whole lot more. You will also see these ideas into action, with examples from brands such as Symantec, Microsoft, and Marketo.

Table Of Contents

Pg i - A note to the Sophisticated Marketer Pg ii - Why Should I be Reading This Guide? Pg 2 - Why Does My Business Need A Content Marketing Strategy? Pg 6 - Lay a Solid Foundation Pg 16 - The Essential Tools for Managing and Producing Content Pg 23 - Mapping Content Throughout the Buyer's Journey Pg 28 - Going Global: Take Your Content Beyond Borders Pg 36 - The Big Rock: Your Stepping-stone to Content Marketing Success Pg 44 - Thought Leadership: 3 Types and 3 Companies Doing it Well Pg 51 - Carving up the Turkey Pg 56 - Publishing on LinkedIn Pg 64 - Use LinkedIn to Deliver a Meaningful Content Experience Pg 70 - Let's Get Visual! Pg 78 - Expand the Reach of your Content Pg 83 - Activate Employees for Content Sharing and Amplification Pg 87 - Tap into Influencers for Content Amplification Pg 91 - Prove the Value of your Content Marketing Pg 96 - Conclusion: Not More Content But More Relevant Content Pg 98 - 31 Sophisticated Content Marketing Thought leaders to Follow

First 3 Pages

A Note to the Sophisticated Marketer Why Should I Be Reading This Guide? Why Does My Business Need a Content Marketing Strategy? Lay a Solid FoundationThe Essential Tools for Managing and Producing ContentMapping Content Throughout the Buyer’s Journey Going Global: Take Your Content Beyond Borders The Big Rock:Your Stepping-stone to Content Marketing Success Thought Leadership: 3 Types and 3 Companies Doing it Well Carving up the Turkey Publishing on LinkedIn Conclusion: Not More Content But More Relevant Content Content Table Pg i - A note to the Sophisticated Marketer Pg ii - Why Should I be Reading This Guide? Pg 2 - Why Does My Business Need A Content Marketing Strategy? Pg 6 - Lay a Solid Foundation Pg 16 - The Essential Tools for Managing and Producing Content Pg 23 - Mapping Content Throughout the Buyer's Journey Pg 28 - Going Global: Take Your Content Beyond Borders Pg 36 - The Big Rock: Your Stepping-stone to Content Marketing Success Pg 44 - Thought Leadership: 3 Types and 3 Companies Doing it Well Pg 51 - Carving up the Turkey Pg 56 - Publishing on LinkedIn Pg 64 - Use LinkedIn to Deliver a Meaningful Content Experience Pg 70 - Let's Get Visual! Pg 78 - Expand the Reach of your Content Pg 83 - Activate Employees for Content Sharing and Amplification Pg 87 - Tap into Influencers for Content Amplification Pg 91 - Prove the Value of your Content Marketing Pg 96 - Conclusion: Not More Content But More Relevant Content Pg 98 - 31 Sophisticated Content Marketing Thought leaders to Follow Use LinkedIn to Deliver a Meaningful Content Experience Let’s Get Visual! Expand the Reach of Your Content Activate Employees for Content Sharing and AmplificationTap into Influencers for Content AmplificationProve the Value of Your Content Marketing And as a sophisticated marketer, you’re probably aware that the world doesn’t need more contentit needs more relevant content. Relevancy is the linchpin to finding and keeping your audience engaged. You also know that you need to understand how every aspect of marketing—from demand generation, email and social to PPC, PR and everything in between—fits together to help your organization reach its goals. By orchestrating the use of both modern technologies and tried-and-true marketing techniques, the sophisticated marketer can achieve new heights. This guide was written with you in mind: the sophisticated, multi-dimensional marketer. In it, you’ll find everything you need to know about content marketing in general and on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to understanding what works when it comes to marketing with content—and will help you be on the bleeding edge of all things content marketing. Ready to dive in? Read on! Jason Miller , Senior Manager, Global Content Marketing, LinkedIn Marketing Solutions. A Note to the Sophisticated Marketer You likely don’t need convincing that content marketing is vital to the success of an integrated, full-funnel marketing strategy. In fact, content marketing is helping fuel the success of businesses of all sizes, in many industries. And that success is being spearheaded by sophisticated marketers like you.