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Free ebook: The Sophisticated Marketer's Guide to Content Marketing

The Sophisticated Marketer’s Guide to Content Marketing will help you achieve content marketing maturity, moving from theory to enlightened practice. It’s designed to change the way you think about content—how it’s created, how it’s delivered, how it’s received, and what it’s for. Download it to learn: - How to create a culture of content - How to conceptualize and create a Big Rock - How to develop each of the three types of thought lea...Read More

Table Of Contents

Pg i - A note to the Sophisticated Marketer Pg ii - Why Should I be Reading This Guide? Pg 2 - Why Does My Business Need A Content Marketing Strategy? Pg 6 - Lay a Solid Foundation Pg 16 - The Essential Tools for Managing and Producing Content Pg 23 - Mapping Content Throughout the Buyer's Journey Pg 28 - Going Global: Take Your Content Beyond Borders Pg 36 - The Big Rock: Your Stepping-stone to Content Marketing Success Pg 44 - Thought Leadership: 3 Types and 3 Companies Doing it Well Pg 51 - Carving up the Turkey Pg 56 - Publishing on LinkedIn Pg 64 - Use LinkedIn to Deliver a Meaningful Content Experience Pg 70 - Let's Get Visual! Pg 78 - Expand the Reach of your Content Pg 83 - Activate Employees for Content Sharing and Amplification Pg 87 - Tap into Influencers for Content Amplification Pg 91 - Prove the Value of your Content Marketing Pg 96 - Conclusion: Not More Content But More Relevant Content Pg 98 - 31 Sophisticated Content Marketing Thought leaders to Follow

First 3 Pages

A Note to the Sophisticated Marketer Why Should I Be Reading This Guide? Why Does My Business Need a Content Marketing Strategy? Lay a Solid FoundationThe Essential Tools for Managing and Producing ContentMapping Content Throughout the Buyer’s Journey Going Global: Take Your Content Beyond Borders The Big Rock:Your Stepping-stone to Content Marketing Success Thought Leadership: 3 Types and 3 Companies Doing it Well Carving up the ...Read More