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AMA: Optimizely Former Senior Director of Product Marketing, Robin Pam on Product Marketing
August 29 @ 10:00AM PST
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Optimizely Former Senior Director of Product Marketing, Robin Pam on Product Marketing
Top Questions
What are your go-to tools as a Product Marketing Manager?
Trying to carve out a must-have list for pmm's... I use google drive, surveymonkey, xtensio, asana, salesforce and kissmetrics most, but curious what others use. Thx!
Robin Pam
Stripe Product Marketing Lead • August 29
Your list seems like a solid place to start. I'd categorize tools into a few areas: * Collaboration and communication: Writing and presenting is a huge part of the PMM role, so Google Drive and Powerpoint are key * Collaboration/planning: JIRA, Trello, Airtable, Asana, or any other tool ......Read More
2151 Views
5 requests
Robin Pam
Stripe Product Marketing Lead • August 29
Apple is the gold standard in my book. They have a strong point of view and aesthetic, and every product has a story, launch, and campaign behind it. Square has emulated this model as well, and their website shines as a result. In the SaaS category, Zendesk and Mailchimp are some of my favori......Read More
3997 Views
4 requests
Robin Pam
Stripe Product Marketing Lead • August 29
In an enterprise B2B business, you’ll often be working closely with customer success and product management on driving adoption post-launch. Marketing can provide air cover in the form of email nurture programs, relevant content, regular product update communications, and internal trainings. But ......Read More
5844 Views
17 requests
Robin Pam
Stripe Product Marketing Lead • August 29
As a product marketer, you’re often working across a business line, and a result you’re often responsible, on your own, for very few of the metrics that indicate the health of the business. That doesn’t mean you can’t track and influence them, though. In an early stage product or company, creatin......Read More
2292 Views
9 requests
Robin Pam
Stripe Product Marketing Lead • August 29
There’s no one typical product marketing career path. Product marketers are often utility players, and get into product marketing from a wide range of backgrounds like content, campaigns, sales engineering or enablement, or even product. Once you’re in a product marketing role, you can expect to ......Read More
10892 Views
5 requests
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