Free ebook: Creating An Email Marketing Team

MailChimp sends billions of emails every month for millions of customers. We’re in the business of helping other businesses grow. And as your own company grows, you may want to focus more on your email marketing strategy. Email is an important part of any marketing plan, and most small businesses and online sellers reach a point where they need 1 or 2 people dedicated to email marketing. We get a lot of questions from customers about creating an email marketing team: How do I know if I need one? What kind of people should I hire? What will their responsibilities be? How should I measure their success? Here’s all our insight and advice for building an email marketing team, distilled into one guide.

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creating an email marketing team Introduction MailChimp sends billions of emails every month for millions of customers. We’re in the business of helping other businesses grow. And as your own company grows, you may want to focus more on your email marketing strategy. Email is an important part of any marketing plan, and most small businesses and online sellers reach a point where they need 1 or 2 people dedicated to email marketing. We get a lot of questions from customers about creating an email marketing team: How do I know if I need one? What kind of people should I hire? What will their responsibilities be? How should I measure their success? Here’s all our insight and advice for building an email marketing team, distilled into one guide. When You Need an In-House Email Marketing Team If you’re a startup, then the person running your email marketing may also be managing other marketing projects. At first, you might not need someone fully dedicated to email. You may also choose to work with an agency that specializes in email marketing. Ask yourself whether bringing someone in-house would help you meet your business goals. Here are some signs that you may need to hire someone: Email is driving sales Many businesses, especially in e-commerce, use email for more than just marketing. If your business relies on email marketing (examples: daily deals, an editorial newsletter, or email courses that directly drive sales), then you may need someone to focus on only email. In those cases, email is a level one priority—and it’s worth your resources. You’re sending email every day If your company sends email every day, then you should consider having a dedicated email marketer manage the program. Even though you’re already sending consistently, there’s probably a lot more you could be doing.