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Free ebook: Email Marketing Field Guide

What’s inside: A comprehensive field guide to email marketing. Topics include: Creating an email marketing plan How HTML email works Designing and coding Avoiding spam filters Testing your email designs Measuring performance You don’t have to be a professional web designer to create and send HTML email. In this guide, we’ll explain the basics of HTML email and run through the tips and best practices you’ll need to consider as you develop you...Read More

First 3 Pages

Email marketing field guide Hello. "What is email marketing?" Fair question. Unlike one-to-one messages, email marketing entails sending one message to many people—dozens, hundreds, or even thousands of people. It's permission-based, which means your readers must opt in to your newsletter, and you need to explain to them why they're receiving it. Because personal email services like Gmail or Yahoo! limit the amount of people you can send t...Read More