One of the most effective ways of doing so is by creating buyer personas and being able to model different parts of your website to cater to them.
This free ebook will take you through the core points to defining buyer personas and how they can help inform the design of your website, including:
- What are buyer personas?
- How can you use buyer personas?
- How to create buyer personas
- How to design your website for buyer personas
- A free buyer persona template you can use
Table Of Contents
Pg 3 - 1. What are Buyer Personas?
Pg 4 - 2. How can you use buyer personas?
Pg 5 - 3. How to create buyer personas
Pg 6 - 4. How to design your website for buyer personas
Pg 7 - Bonus: Buyer Persona Template
First 3 Pages
CREATING BUYER PERSONAS
TO HELP YOUR WEBSITE SELL
TABLE OF CONTENTS
1. What are Buyer Personas?
2. How can you use buyer personas?
3. How to create buyer personas
4. How to design your website for buyer personas
Bonus: Buyer Persona Template
1. WHAT ARE BUYER PERSONAS?
When embarking on a website redesign one of the first things to consider is your business’s buyer persona. A successful website knows whom they are selling to.
A buyer persona is a semi-fictional representation of your ideal customer. They are based on market research, real data about customer demographics and online behaviour along with speculation about what motivates them.
A website approach that directly addresses the particular needs of each individual persona will contribute to a much more successful website.