market segmentation
66 People Shared This

Free ebook: Positioning: How to talk so the market will listen

If you want to tell a better story about your B2B software or technology, and one that matters to the market, download “Positioning: How to talk so the market will listen.” This eBook summarizes Messages that Matter business process for positioning. The Messages that Matter positioning process is simple, logical and easy to learn. Our goal is to transfer our knowledge. We do so while helping you develop a compelling positioning strateg...Read More

First 3 Pages

Positioning: How to talk so the market will listen Lawson Abinanti INTRODUCTION Everyone loves a good story. In fact, we love stories so much that we allow them to mold every aspect of our lives, including the way we buy B2B technology products, solutions and services. Commercial stories and messages play their own unique role in shaping our beliefs. We are bombarded with them; between 3,000 and 5,000 commercial messages every day of th...Read More