Free ebook: 7 Steps Of An Intelligent ABM Process

ABM Is Not For Everyone. But It Could Change Your Business If Done Right! Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.

Table Of Contents

Table of Contents: 1 Introduction.........................................................................3 2 7 Steps of an Intelligent ABM Process......................4 3 Step 1: Align Goals.............................................................5 4 Step 2: Discover Accounts..............................................7 5 Step 3: Identify Decision Makers.................................11 6 Step 4: Create Content....................................................15 7 Step 5: Select Channels...................................................18 8 Step 6: Omni-channel Engagement............................20 9 Step 7: Measure Results.................................................23 10 Conclusion.........................................................................26

First 3 Pages

7 Steps of an Intelligent ABM Process Account based marketing straight ahead Table of Contents: 1 Introduction.........................................................................3 2 7 Steps of an Intelligent ABM Process......................4 3 Step 1: Align Goals.............................................................5 4 Step 2: Discover Accounts..............................................7 5 Step 3: Identify Decision Makers.................................11 6 Step 4: Create Content....................................................15 7 Step 5: Select Channels...................................................18 8 Step 6: Omni-channel Engagement............................20 9 Step 7: Measure Results.................................................23 10 Conclusion.........................................................................26 Introduction: What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization? The definition of ABM is: The systematic process to use data and intelligence to discover, identify, segment, target, engage and win business.