40 People Shared This

Free ebook: 7 Steps Of An Intelligent ABM Process

ABM Is Not For Everyone. But It Could Change Your Business If Done Right! Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin wit...Read More

Table Of Contents

Table of Contents: 1 Introduction.........................................................................3 2 7 Steps of an Intelligent ABM Process......................4 3 Step 1: Align Goals.............................................................5 4 Step 2: Discover Accounts..............................................7 5 Step 3: Identify Decision Makers.................................11 6 Step 4: Create Content....................................................15 7 Step 5: Select Channels...................................................18 8 Step 6: Omni-channel Engagement............................20 9 Step 7: Measure Results.................................................23 10 Conclusion.........................................................................26

First 3 Pages

7 Steps of an Intelligent ABM Process Account based marketing straight ahead Table of Contents: 1 Introduction.........................................................................3 2 7 Steps of an Intelligent ABM Process......................4 3 Step 1: Align Goals.............................................................5 4 Step 2: Discover Accounts..............................................7 5 Step 3: Identify Decision Make...Read More