sales and marketing

Free ebook: Driving Sales Enablement with Predictive Marketing: A practical guide for turbocharging your sales process with Predictive Marketing and Sales

Predictive Marketing is a powerful tool. It identifies the highest value leads and the data that generates meaningful conversations. Mintigo’s new eBook explains how to create a winning sales enablement blueprint for predictive marketing. Sales enablement is the mix of education, tools, and a set of integrative processes that help B2B companies transform their business and marketing strategy into successful execution in the field. Properly implemented sales enablement brings all emails and PowerPoint presentations and then applies them to the day-to-day work of the client-facing sales executive. In this eBook, we will explain in detail how to take the insights, scoring and data provided by Mintigo’s predictive marketing and incorporate them into the work of your sales organization. The end result is a blueprint for your team that enables communication and along with it, the execution of a predictive marketing plan for your sales organization that supports them in the delivery of the best results. We will also explore what sales enablement is and how to leverage it to guarantee the success of your predictive marketing. Then, we will take you through a step-by-step plan for designing, executing and taking your sales enablement plan live. Download this ebook to learn more!

First 3 Pages

Driving Sales Enablement with Predictive Marketing A practical guide for turbocharging your sales process with Predictive Marketing and Sales. Table of Contents 1 Introduction 3 2 What is sales enablement and why should you be doing it? 4 3 Predictive Marketing as a driver for sales enablement 6 4 Communicating the CustomerDNA to Sales 8 5 How to deliver quick wins with Mintigo 11 6 The sales enablement blueprint 12 7 Education 14 8 Agreeing on flows and marketing segments 17 9 Content development 20 10 Integration 23 11 Launch plan 26 12 Conclusion 29 1. Introduction Sales enablement is the mix of education, tools, and a set of integrative processes that help B2B companies transform their business and marketing strategy into successful execution in the field. Properly implemented sales enablement brings all emails and PowerPoint presentations and then applies them to the day-to-day work of the client-facing sales executive. In this eBook, we will explain in detail how to take the insights, scoring and data provided by Mintigo’s predictive marketing and incorporate them into the work of your sales organization. The end result is a blueprint for your team that enables communication and along with it, the execution of a predictive marketing plan for your sales organization that supports them in the delivery of the best results. We will also explore what sales enablement is and how to leverage it to guarantee the success of your predictive marketing. Then, we will take you through a step-by-step plan for designing, executing and taking your sales enablement plan live. Good luck!