Free ebook: Getting Started With Enterprise Social Media

Getting Started With Enterprise Social Media A FREE GUIDE FROM BITLY AND SPROUT SOCIAL Enterprise brands face unique social media challenges due to their size and structure. Challenges that make scaling a social media strategy cumbersome and difficult to navigate. If you expect to grow the success you see on social media, you need to scale intelligently. While enterprise brands need to create a multifunctional social team, each geared towards solving a specific social challenge, the result of those efforts can lead to a disjointed presence, disengaged audience and unclear objectives. It’s time to break down the silos that make social media ineffective. That’s why Bitly and Sprout Social have teamed up to create this guide that covers everything enterprise marketers need to know in order to devise and execute an effective social media strategy and presence for their organization.

Table Of Contents

Table of Contents 01. Setting and Understanding Your Social Media Goals 02. Selecting Channels in an Omnichannel Marketplace 03. Leveraging the Power of the Link for Micro and Macro Views 04. Structuring Your Team for Scalable Social Success 05. Placing an Emphasis on Social Customer Care 06. Increasing Engagement with Content That Resonates 07. Tying Revenue to Your Social Media Eorts 08. Preparing for a Social Media Crisis 09. Utilizing Four Key Enterprise Social Media Tools 10. Next Steps: Taking the Plunge Into Enterprise Social

First 3 Pages

Getting Started With Enterprise Social Media Preface Now that social media has secured buy-in and is seen as an integral part of your organization’s marketing strategy, it’s important that you revisit your strategy and scale your efforts tobetter impact your business’ bottom line. This guide provides a high level overview on everything from structuring your team for success and quantifying your efforts to leveraging enterprise social media tools that can help scale your efforts. Table of Contents 01. Setting and Understanding Your Social Media Goals 02. Selecting Channels in an Omnichannel Marketplace 03. Leveraging the Power of the Link for Micro and Macro Views 04. Structuring Your Team for Scalable Social Success 05. Placing an Emphasis on Social Customer Care 06. Increasing Engagement with Content That Resonates 07. Tying Revenue to Your Social Media Eorts 08. Preparing for a Social Media Crisis 09. Utilizing Four Key Enterprise Social Media Tools 10. Next Steps: Taking the Plunge Into Enterprise Social