Free ebook: A World Beyond MAM Why are broadcasters moving beyond MAM to media logistics

A World Beyond MAM Why are broadcasters moving beyond MAM to media logistics? Ooyala’s new white paper has the details. More digital assets, more real-time action, more formats, more editors, more clips, more screens... more everything. Media asset management, the traditional choice of broadcasters, just isn’t enough for the scale of digital production today. That’s why leading broadcasters are choosing a new solution: media logistics platforms, like the data-driven Ooyala Flex. Our new white paper has more. Download A World Beyond MAM: What Broadcasters Need to Know About Media Logistics.

First 3 Pages

A World Beyond MAM Broadcasters everywhere are living in a new world order. It’s a world ruled now by content demand, delivery speed, cost reduction and revenue growth — and united by data as the common language everywhere. Today, broadcasters face these mandates in two distinct areas: content creation and delivery across linear and OTT platforms. They are stymied by the fact that these activities are all still so disconnected. At the same time, video assets have grown exponentially to match a proliferation of outlets across many screens. As a result, broadcast operations now require complex coordination that has moved far beyond traditional siloed media asset management systems (MAMs) towards platforms that integrate and orchestrate the entire video supply chain. In short: media logistics. Consider a broadcaster — with a complex array of affiliates, distribution channels, consumer endpoints and an expanding video line-up — which is challenged with simplifying and improving its production processes to keep up with all of these changes. The company’s rigid broadcast infrastructure has been engineered for its predictable, linearly scheduled networks — not for supporting the addition of its newer digital OTT services. It currently has to manage separate video operations and delivery systems for each platform, tasks are manually duplicated across both of these silos, and communication for all of this is done through a patchwork and error-prone maze of shared documents and email. The broadcaster’s studio operations team is also faced with increasing costs, ham-strung with aging systems and processes, and dealing with funding constraints to re-engineer so it can expand offerings. As a result of all of this, the company is unable to innovate its offerings, grow with new services or realize a maximum return on its content investments. The scope of this problem is beyond what its MAM alone can solve for today. Sound familiar? Read on. The recent Summer Olympics — the most global of events — illustrates the challenges for MAMs on an even larger scale. NBC has broadcast 15 Olympics in the U.S., dating back to 1964. This year, in order to support about 7,000 hours of Olympic programming across broadcast and digital plat - forms, and content delivery to all audiences (including the 100 million unique digital platform viewers who watched the 2016 games), NBC Sports Group expanded their broadcast headquarters team alone by several hundred people. This team included about 40 people who just edited highlight videos designed for online broadcast. Think about the additional work involved in also searching for, assembling and distributing archive clips from particular Olympic sports, athletes and countries through the years; the workflow coordination required to capture, broadcast and edit live streams across screens for more than 300 Olympic eventsjust this year; and the management needed for the overall volume of new and library Olympic content. Then, consider the needs that future events on even more platforms will bring. It’s all way beyond the reach of MAMs alone. Whether production operations are large or small, local or global, media logistics is a necessity for broadcasters to survive and thrive today. To keep up with new content demands and the complexity of modern broadcasting operations, broadcasters must prioritize four vital video supply chain capabilities that result from workflow orchestration combined with asset management, which only media logistics platforms offer: • Integration • Configurability • Adaptability • Data-First Focus Without these, broadcasters simply cannot compete in the new world. Read on for details about what broadcasters need to know about these key capabilities, the role of MAMs and the grow-ing mandate to move beyond standalone MAM systems towards media logistics. And, see how companies around the world have seen media logistics success — only with Ooyala Flex. A LOOK AT “PLAIN OLD” MAMS Historically, the focus of MAMs has been to store, archive, and distribute high-resolution, time-based media assets, and tie them together in an organized way. Built to support the linear broadcast world, MAMs had to evolve as the industry moved to digital video production. With the advent of the digital content age, MAMs have had to adapt further to sup - port multi-platform scenarios beyond traditional linear TV, such as OTT video. Their benefits have been many: MAMs have made it simple to ingest, transform, search for, edit, and enrich metadata for media assets. With MAMs, broadcast companies can maximize the reuse of assets to reduce production and licensing costs, and save bandwidth costs by removing the need to send large media files around during production processes. MAMs have also enabled teams to come together on video productions anywhere in the world, such as by sharing and screening video without having to download files. All of this has furthered the automation and standardization of production processes to support rapid industry growth. Frost & Sullivan’s white paper, Media Workflow and Resource Management: The Roadmap to Revenue Growth and Reduced Complexity, included an analysis finding that the number of weekly man-hours spent on ingest and QC for just one externally acquired content series per week decreased 75% after media workflow and resource management was implemented. Although MAMs are a requirement for any broadcast workflow, they alone can no longer support the current pace of video content expansion nor what is expected as the broadcast industry continues to advance into new and unchartered territories. Many broadcasters still automatically turn to MAMs first in designing new production workflows or updating their existing ones. However, starting and stopping with MAM and thinking it will solve all workflow challenges now can be a myopic view and a costly error. In today’s world, MAMs alone are just not enough. THE NEED TO GO BEYOND MAMS Many MAM-only solutions on the market today lack many necessary elements now critical to video success. When a MAM is combined with an overall media logistics platform, it results in much more than just a MAM with an advanced feature set or add-ons — the whole is truly greater than the sum of its parts. Asset management in such a holistic platform is coupled with a robust user experience that seamlessly orchestrates, unifies, integrates and automates both the life cycle of assets and the overall video supply chain. This combination is key for broadcasters, whether they have end-to-end (E2E) video production operations or whether their whole business involves only one workflow element and perhaps they’re looking to expand to others eventually. Or not. Media logistics can optimize their business regardless. The Ooyala Flex media logistics platform was created for the digital broadcast world, with workflow orchestration combined with asset management. The platform provides comprehensive Integration, Configurability, Adaptability, and Data-First Asset Management, which are critical for success today. The asset management capability includes an HTML5-based MAM user experience designed for creative teams. Integration in the world of MAMs DIGITAL Ingest Media Transform CMS OVP Platform BROADCAST Custom BroadcastConsole Broadcast Management Scheduling Transcoding QC Play-out Servers NEWS / SPORTS LIVE TV CONTENT PRODUCTION Capture Manager Control Manager Graphics News Cutter Edit Suite Archive (Internal MAM) Media Asset Manager Workflow Engine Content Catalog Metadata Ingest Planning WIP Storage Transcode Editing Suite Archive (Internal MAM) Media Asset Manager Workflow Engine Content Catalog Metadata Play-out Servers Traditional MAMs Transcoding Broadcast Management Scheduling QC Custom Broadcast Console TV CONTENT PRODUCTION Ingest Media Transform CMS OVP Platform Capture Manager Control Manager Graphics News Cutter Edit Suite Archive (Internal MAM) Media Asset Manager Workflow Engine Content Catalog Metadata Ingest Planning WIP Storage Transcode Editing Suite Archive (Internal MAM) Media Asset Manager Workflow Engine Content Catalog Metadata Play-out Servers Integration in the world of MAMs Integration in the world of Ooyala Flex Transcoding Broadcast Management Scheduling QC Custom Broadcast Console DIGITAL BROADCAST