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Free ebook: Buyer Insights Research: How to understand your buyers so you can eliminate the guesswork

Understanding your buyer's individual pain points and the paths they take to purchasing your product is crucial to running a successful business. Achieving that level of understanding, however, takes more than critical thinking. It requires systematic research. With this comprehensive guide, you'll learn how to conduct the research your company needs to: - Introduce customer-centricity across the organization - Improve customer acquisitio...Read More

Table Of Contents

Pg 1 - Forward Pg 3 - Chapter 1: Understanding the Power and Purpose of Buyer Insights Pg 11 - Chapter 2: 3 Steps to Planning and Preparing for Buyer Insights Research Pg 20 - Chapter 3: Knowledge is Power: Researching, Interviewing, and Surveying Your Buyers Pg 37 - Chapter 4: Analyzing Research Results, Converting Data into Insights Pg 48 - Chapter 5: Designing and Managing an Effective Implementation Strategy Pg 53 - End Note Pg 54 - Appendix

First 3 Pages

How to understand your buyers so you can eliminate the guesswork BUYER INSIGHTS RESEARCH GO-TO-MARKET Table of Contents Foreword.............................................................................................................1 Chapter 1: Understanding the Power and Purpose of Buyer Insights.........................3 Why Your Company Should Be Conducting Buyer Insights Research....................6 How Buyer Insights Research Fit...Read More