marketing channels
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Free ebook: Identify Optimal Marketing Channels: Identify and prioritize the best channels for customer acquisition and engagement

This eBook provides a high-level overview of a marketing channel selection process for expansion-stage companies. It is intended for senior executives and project managers to make sense of the wide and complex range of marketing channels that help bring their message to their customers and pinpoint the ones that are most effective at engaging those customers. Those insights will allow your company to strike the right mix of marketing channe...Read More

Table Of Contents

Pg 5 - Chapter 1: The What and Why of B2B Marketing Channels Pg 11 - Chapter 2: Discovering a Universe of Marketing Channels Channel Feasibility Pg 25 - Chapter 3: Prioritizing Marketing Channels and Optimizing Your Marketing Plan Pg 34 - End Note Pg 35 - Appendix

First 3 Pages

GO-TO-MARKET IDENTIFY OPTIMAL MARKETING CHANNELS Indentify and prioritize the best channels for customer acquisition and engagement Table of Contents Foreword .............................................................................................................1 Chapter 1: The What and Why of B2B Marketing Channels ..................2 What Qualifies as a Marketing Channel? ..................................................3 T...Read More