conversion rate optimization team

Free ebook: The Optimization Survival Guide: A Guide on Strategy, Building a Culture, and Testing Ideas

Inspiration and best practices for A/B testing and optimization can be hard to come by — that’s why we created Optimization Survival Guide. Over 30 veteran experimenters from Optimizely’s Optiverse community share their honest advice on how you can overcome roadblocks and take your testing program to the next level. With the tips from this guide, you’ll be able to: - Set your optimization strategy up for success by knowing what to expect - Create smart experiment hypotheses and build effective testing processes - Use your newfound inspiration to hit the ground running on your next experiment

Table Of Contents

Pg 3 - Introduction Pg 4 - Attitude for Testing Pg 10 - Getting Started Pg 17 - Testing Strategy Pg 29 - Statistical Significance Pg 34 - Testing Culture Pg 39 - Experiment Ideas Pg 45 - Additional Resources