Abner Germanow

Abner Germanow

Founder, Stealth
About
Silicon Valley product and solution marketer, strategist, and technology translator. My scars come from time working in high growth SaaS companies serving digital transformations, strategic apps, developers, cloud, monitoring, security, and IP net......more

Content

Abner Germanow
Abner Germanow
Stealth FounderSeptember 21
+1 to Gregg's answer. Not enough people do this.  I think about this in terms of what are you listening for and how will you talk about it afterwards. Product management: Do we need to change the way we do something? Product design: Should it look or flow differently? Product marketin......Read More
899 Views
Abner Germanow
Abner Germanow
Stealth FounderSeptember 26
I've been on both sides of the table. Before you set pixels to powerpoint... #1 - What questions do you have for the analyst to help validate or refute your assumptions about the market?  #2 - Can you describe the customer problem and your offering clearly enough that when a customer who fi......Read More
832 Views
Abner Germanow
Abner Germanow
Stealth FounderSeptember 22
I came really close to hiring an SDR into marketing not too long ago. He was known within the SDR group as "most able to get a response" and one of his key roles was going to be ensuring the messaging we used in campaigns and events was properly translated through to sales.  In theory, there s......Read More
689 Views
Abner Germanow
Abner Germanow
Stealth FounderSeptember 28
If I read the question right, you sell sales development services, right?  Hook me: 1. Show you get my pain. 2. Teach me to be a better customer. Make fun of the pain felt by [your target] sales and marketing execs who fail to hire you or don't currently have SDR programs...  * Sales re......Read More
617 Views
Abner Germanow
Abner Germanow
Stealth FounderJuly 27
There are already a few good answers here, but no one has mentioned jumping on the impending IPO - what's the pitch for that? There should be a story followed by great metrics. The story for an IPO shouldn't be divorced from the customer pain and adoption the company solves.  Also, on the pilo......Read More
309 Views
Credentials & Highlights
Founder at Stealth
Formerly Oracle, Lacework, Stackery, New Relic, Juniper Networks, IDC, @stake
Lives In Palo Alto, California
Knows About Analyst Relations, Messaging, Analyst Relationships, Influencing the C-Suite, Technic......more