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Alex Lobert
Product Marketing Lead, Facebook for Business & Commerce, Meta
Content
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • March 17
I'm big on updating information based on actions that need to be taken / decision that need to be made. When it comes to market research and personas, clarify what decisions you need to make based on the information and the cadence to which you will make them. If you use market research to in......Read More
1892 Views
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • March 17
The two biggest mistakes I see are (1) not having a clear goal as to what you want to learn from customers and how this will inform product / go-to-market strategy, and (2) not truly prioritizing or resourcing the effort. With regard to (1), I find it's really important to be clear about what......Read More
1442 Views
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 28
I’ll keep this one simple. To track and sequence activities, create a “Run of Show.” The Run of Show is a document that has every activity, who will do it, when, and if necessary the asset to accomplish the activity (i.e. email copy, social assets, pitch decks, etc.). I just use a table in ......Read More
1409 Views
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 28
Building a new product launch process can seem daunting. To do this, I recommend: 1. Start small. 2. Focus on delivering value. 3. Scale once you have “process market fit” Start small. Create 1-2 simple templates and process. This will help you get wins and keep maintenance / overhead lo......Read More
1354 Views
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 28
To know if a launch is successful, we look at if people are using our product and if they are getting the value we anticipated. We informally review metrics weekly with more detailed analysis done each month. A bit more on each metric. * Usage is simple at the top line. We look at adoption a......Read More
1323 Views
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 28
This might sound too simple but I find the best predictor as to if your launch will work is feedback from the closest people you can find to the customer. I always recommend my team run messaging and go-to-market assets by internal experts on your customer like sales teams or friendly customer......Read More
1271 Views
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 28
Launching a feature to a new geography brings its own set of nuances. I find there are a number of pre-launch considerations as well as post-launch metrics to watch. Pre-launch, you want to evaluate if there are market specific regulations, competitive dynamics, or customer dynamics that neces......Read More
1264 Views
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 28
Good internal communication is a super power of great product teams but it doesn’t happen without concerted effort. The benefits are big though. * Gets everyone in the company aligned as to how they can support your launch * Surfaces potential product launch issues / conflicts. * Recognizes......Read More
1245 Views
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • March 8
To create your sales enablement roadmap identify the opportunity you need to capture, uncover the barriers to adoption, and then deliver new materials and activations that address those barriers. 1. Identify the Opportunity: Which segment or customers do you need to drive action from? And w......Read More
1166 Views
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • March 8
I recommend a two-part approach to getting sales feedback on sales collateral: 1. Create a sales council: Identify a small set of sales team members that are motivated to provide feedback on sales collateral — what’s working, what isn’t, what’s missing. These sales members are often the......Read More
1140 Views
Credentials & Highlights
Product Marketing Lead, Facebook for Business & Commerce at Meta
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In Chicago, Illinois
Knows About Analyst Relations, Product Marketing Soft and Hard Skills, Vertical Product Marketing......more