Communities
Sign Up / Sign In
Ambika Aggarwal
Head of Product and Corporate Marketing, Tremendous
Content
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • September 23
This is a great question and one that generally takes refinement over time based on feedback from sales. Here's what you can do to make sure your competitive intel is beneficial and leveraged by your sales team: 1. Conduct in-depth Win/Loss research - identify the key lost and won reasons that......Read More
1628 Views
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • September 23
Here's what I like to put into a positioning doc: 1. What market are we in ? How big is this market (TAM)? What's our serviceable obtainable market (SOM) ? 2. What does the competitve landscape look like? 2. Who are our customers? (buyer personas) 3. What challenges do they face? (key pain ......Read More
1600 Views
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • September 23
The goal of competitive positioning is to own a space in the market that's yours by focusing on differentiated value. In order to fully be able to answer the question of what your differentiated value is or should be, you'll need to do some analysis. The following are key buckets that you'll need......Read More
770 Views
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • September 23
1. Sales confidence - While not a metric measured in SFDC, you can work with enablement to craft a pre and post sales confidence metric to assess how confident reps feel in navigating competitive conversations. 2. Competitive win rate - You're likely already measuring win rate, but competitive ......Read More
530 Views
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • September 23
You'll want to create materials that you can package up and disseminate via a central hub like Highspot, Seismic, Showpad, Confluence etc. When you roll this out make sure you lead with "what's it in for them?" (faster deal cycles, higher ACV, etc) It depends on who you're trying to enable (AEs......Read More
478 Views
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • September 23
You'll need to have both 1) Your core positioning and messaging doc at the overall company and product level and then 2) Your GTM plan for the new feature which includes messaging and positioning for that particular launch. For any launch, you'll also need to come up with a tiering structure an......Read More
476 Views
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • September 23
The key to getting adoption is to make sure you first get executive alignment along with bringing those teams (sales, marketing, product) along for the journey . As you're creating your positioning and messaging make sure you're getting sales, product, and marketing feedback. That way when you ro......Read More
428 Views
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • April 9
Product Marketing org structure varies depending on the size, stage of growth, and nature of your product (i.e multiple product, persona, ICP). Ultimately you want to make sure you have enough coverage and the right skillset to cover the key pillars of Product Marketing (product launches, pipe ge......Read More
425 Views
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • April 9
Being able to craft a compelling narrative for your product or solution that is targeted, differentiated, and drives urgency is one of the core skillsets of a PMM at any level. As you get more senior the scope of that narrative changes. Instead of covering one solution area or one particular audi......Read More
424 Views
Ambika Aggarwal
Tremendous Head of Product and Corporate Marketing • April 9
Here's what I like to do when establishing (or reestablishing) the PMM function Conduct a listening tour with cross functional stakeholders Ask them the following types of questions 1. What are your top priorities? 2. What's working well with PMM (if a team exists?) 3. What are opportunities o......Read More
410 Views
Credentials & Highlights
Head of Product and Corporate Marketing at Tremendous
Product Marketing AMA Contributor
Studied at Wharton MBA, Northwestern B.A
Lives In Orinda, California
Knows About Industry Product Marketing, Competitive Positioning, Market Research, Messaging, Deve......more