Benjamin Scheerer

Benjamin Scheerer

Senior Principal Product Marketing Manager, Red Hat
About
Experienced software business professional with skills in competitive marketing/intelligence, product management/marketing, solutions marketing, market strategy and go to market activities for high profile and emerging high-tech initiatives such a......more

Content

Benjamin Scheerer
Benjamin Scheerer
Red Hat Senior Principal Product Marketing ManagerJuly 31
Agree w/ comments above. Easily digestible chunks of data presented in a battle card format (2 pages) is very effective. Remember to keep it brief and concise (e.g. 3 bullet points per topic). There's a conference in October that is focused on competitive marketing, including sessions on content ......Read More
1117 Views
Credentials & Highlights
Senior Principal Product Marketing Manager at Red Hat
Knows About Customer Research, Competitive Positioning, Market Research