Brianne Shally

Marketing Consultant

Content

What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research.

Brianne Shally

Marketing Consultant • January 13

Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches: - Schedule "Voice of Customer Day": Have day full of customer calls with a specific theme. Bring in cross funcational stakeholders (e.g. Product, Eng, Design, Product Ops, Brand......Read More

2261 Views

What are the key differences between b2b and b2c product marketing?

Brianne Shally

Marketing Consultant • January 14

* B2B and B2C are both H2H (human to human) marketing at the end of the day. I’ve seen folks try to say there's a strong distinction and to ‘pick a lane’. I’m of the mindset that B2B and B2C are more similar than different. I’ve found my experience in B2B especially, in demand gen, has ......Read More

2162 Views

What are some skills a Consumer PMM needs to move up the ladder to a Director level role? What are the criteria of evaluation?

Brianne Shally

Marketing Consultant • January 14

It’s difficult to define growth by titles since titles vary greatly by company and company maturity. Also, more and more companies are shying away from title heavy culture. When you consider growth and trajectory, I encourage you to evaluate it based on your goals, what you want to learn, and wha......Read More

1882 Views

What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)

Brianne Shally

Marketing Consultant • January 14

* Be a Product Marketer: Understand the marketplace, trends, and competitors. * Use the product: Use the product, sign up for emails, check out their SEO and social presence, and interview current users to form a point of view on the product and opportunities (e.g. opportunities in the on......Read More

1699 Views

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

Brianne Shally

Marketing Consultant • January 14

Top 3 Soft skills * Be collaborative: Be open to new ideas, raise your hand to help, lean in to new areas, and have fun while doing it. * Build strong relationships: Invest in your cross functional partners, get to know them personally and professionally, know what is most important to......Read More

1674 Views

In what ways can product marketing share the roadmap externally?

Brianne Shally

Marketing Consultant • January 13

Sharing the product roadmap externally is a great way to share the company's vision, investment in innovation, and upcoming features to get prospects and customers excited about the potential. It can be a strong selling tool to get prospects on board and a resource to get current customers to inv......Read More

1549 Views

How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?

Brianne Shally

Marketing Consultant • January 14

* It’s most valuable to align the PMM team to the Product team structure to drive stronger alignment and integration. Back in the day, when we worked in person, we strived to have Product Marketers sit directly with their product teams. In some cases, this has meant that I’m in a differ......Read More

1304 Views

What recommendations do you have for influencing the roadmap early?

Brianne Shally

Marketing Consultant • January 13

Here are a few of my approaches to influence product leadership on the product priorities: * Work cross-functionally across UX, research, Data Science, Product Operations, Sales, etc. to incorporate everyone's input so Product Marketing's list represents all input and is the source of tru......Read More

1007 Views

What would be the one piece of advice for user research if you are given tight budget and time constraints?

Brianne Shally

Marketing Consultant • November 15

* Get creative! Need insights quickly to inform product development, build a survey and put some dollars behind it on Facebook, or have the company share with friends and family that fit into the ICP. * Determine how the insights will impact decision making. Have a deep understanding......Read More

870 Views

How do you define roles and responsibilities around product research between product management and product marketing?

Brianne Shally

Marketing Consultant • November 15

* Understand the strengths of each org and what skills and resources they uniquely bring to the table and understand where the skills and resources overlap. Have a healthy discussion of RACI / RAPID to understand who owns what. If there’s resistance, encourage to explore a pilot for a q......Read More

862 Views

Credentials & Highlights

Marketing Consultant