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Carlos González de Villaumbrosia
CEO, Product School
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Carlos González de Villaumbrosia
Product School CEO • July 1
I would say that most successful growth managers are adept with Data Analytics and Digital Marketing. Of course there is generally more to it than just two skills, but the combination of these skills has generally been the spearhead of creating sound decisions that are based on numbers and har......Read More
963 Views
Carlos González de Villaumbrosia
Product School CEO • October 28
Hey! At Product School. we don't have a concrete template (yet) but we do follow a checklist to ensure that everything s iaccomplished prior to launch: Marketing Department * Ensure that user analysis is up-to-date and complete. * Know content strategy and channel distribution (includin......Read More
838 Views
Carlos González de Villaumbrosia
Product School CEO • April 1
Interesting question for sure. I feel that most of these answers do a great job of highlighting the distinction, but something I would add is that the product is essentially the vehicle for the solution. You can't have a solution without a product, but you can have a product that doesn't offer a ......Read More
831 Views
Carlos González de Villaumbrosia
Product School CEO • July 15
A Product Marketing Manager’s position varies depending on the company. However, you will find yourself from time to time working very closely together with the PM and count yourselves as part of the team. So depending on the situation, company organization, and phase you are at it will be advisa......Read More
690 Views
Carlos González de Villaumbrosia
Product School CEO • May 22
I don't think there is one tool that will necessarily make launches "easy", but I certainly agree with Nina that alligment is fundemental towards the success of a launch. I have found that daily all-hands meetings with the leader of departments can be very successful in keeping everything flo......Read More
618 Views
Carlos González de Villaumbrosia
Product School CEO • April 15
I believe that this question has a two-fold answer. The first being that existing customers should play a large role in product launches. Since they have already bought into the previous models, you want them to remain loyal with new features. Launching something new without considering them in m......Read More
588 Views
Carlos González de Villaumbrosia
Product School CEO • June 17
Phenomenal questions and subsequent responses. To add to this, I would say that there are several major factors that prevent product launches from being successful: 1. Lack of communication across departments : this is often one of the most challenging problems you can face due to conflict......Read More
568 Views
Carlos González de Villaumbrosia
Product School CEO • April 1
The real first question you should be asking yourself is how can you empathize with product. Just as with your role and other PMM roles, Product Managers and members of the product team are swamped with suggestions, demands, and interjections regarding how they should go about improving their pro......Read More
520 Views
Carlos González de Villaumbrosia
Product School CEO • April 9
I was going to go into a long-winded answer until I saw that Josh Goslinger kind of laid out the core points I was going to mention (like a pro I may add). Regardless, I'll give you my two cents. Within use cases, you can do some A/B for segmented audiences to gather information on what exact......Read More
450 Views
Carlos González de Villaumbrosia
Product School CEO • July 15
As the founder of Product School, I know that Product Marketing is difficult to define because it varies from company to company, and it can even vary between different products. However, it should be common knowledge that Product Marketing does much more than just “helping PMs launch things”. ......Read More
449 Views
Credentials & Highlights
CEO at Product School
Lives In San Francisco County, CA