Christine Sotelo-Dag

Senior Director of Product Marketing, ThoughtSpot

Content

What does your product marketing team org structure look like?

ThoughtSpot Senior Director of Product Marketing • March 17

Our product marketing org strucuture is made up of 6 groups. Most of our groups are aligned directly to product, and how product strucutres their org. So each product group that is focused on building customer facing product - has a PMM group aligned to it. We refer to these PMMs as "full stack" ......Read More

2786 Views

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

Christine Sotelo-Dag

ThoughtSpot Senior Director of Product Marketing • April 19

If I were assigning this work, I'd expect to see the common elements of a GTM plan outlined (not necessarily the content, but the outline for sure). I'd look for elements such as * Who is the core audience * What is their current pain (before using your product) * How does your product solv......Read More

2468 Views

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

Christine Sotelo-Dag

ThoughtSpot Senior Director of Product Marketing • January 19

This is a great question, and one I thought deeply about prior to starting at Mode. Thankfully, I had a nice long break between Intercom and Mode which I leveraged for lots of down time 😉 but also as a time to reflect on how I wanted to approach those first 90 days. First, I'd recommend reading '......Read More

1892 Views

What are some of the best practices you use to enable sales before a huge launch?

Christine Sotelo-Dag

ThoughtSpot Senior Director of Product Marketing • February 24

First and foremost it is critical to make sure that Sales has plenty of visibility into what product is building, timelines around availability, and how PMM plans to take it to market (what tier/priority is the launch). For any Tier 1 or Tier 2 launch, PMM should align with Sales Enablement on ......Read More

1812 Views

What's the best, most turnkey framework to use for building Go-To-Market presentations for multiple stakeholder groups?

Christine Sotelo-Dag

ThoughtSpot Senior Director of Product Marketing • February 23

Any GTM presentation should probably include some variance of the following: - Intro to the problem you're solving with this feature/product - Why you're solving it now (the opportunity) - What you've built - The target audience - Messaging: Key value drivers / benefits (for each audience) - KPI'......Read More

1792 Views

For PMM interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?

Christine Sotelo-Dag

ThoughtSpot Senior Director of Product Marketing • April 19

Outside of researching common product marketing interview questions and generic interview prep like that, I think the best resources probably live on the hiring organization's website and resources. Learn as much as you can about the organization, how they position themselves, who their core audi......Read More

1481 Views

What is is the single most indispensable tool in regards to product launches? Why?

Christine Sotelo-Dag

ThoughtSpot Senior Director of Product Marketing • February 24

This answer may be two-fold. As for tools we use for launches, we find Coda to be pretty indespensible. We've designed our launch template within it that serves as a master doc for all GTM documentation associated with a launch. It centralizes all our key launch documentation from the GTM strate......Read More

1166 Views

What advice would you give to entry-level product marketers?

Christine Sotelo-Dag

ThoughtSpot Senior Director of Product Marketing • April 19

There are a few core characteristics that make product marketers stand out, especially those with less experience to pull from in interviews and resumes. Characteristics such as time management, prioritization, strong execution skills, cross-functional collaboration and a basic understanding of t......Read More

1153 Views

What is your favorite product marketing interview question and the best answer you've heard?

Christine Sotelo-Dag

ThoughtSpot Senior Director of Product Marketing • April 19

I always like to hear from product marketers what companies they believe do product marketing well, and why. Before I go into what makes a good answer, I'll point out that there is a difference between a good product and good product marketing. Many times I'd hear all about why a PRODUCT is gr......Read More

1145 Views

How do you create a GTM/launch strategy for a product with a long beta period? Follow-up question: What do you do if the product changes significantly between beta and full launch?

Christine Sotelo-Dag

ThoughtSpot Senior Director of Product Marketing • February 24

Typically when we have long beta's it doesn't significantly change the way we create our GTM strategy. For our largest launches we're usually starting to kick off launch planning about 18-20 weeks ahead of launch, and smaller releases are closer to 8-10 weeks. Long beta's are actually ideal so th......Read More

1075 Views

Credentials & Highlights

Senior Director of Product Marketing at ThoughtSpot