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Ellie Mirman
Chief Marketing Officer, Crayon
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Ellie Mirman
Crayon.co Chief Marketing Officer • July 26
I take the approach of getting both quantitative and qualitative measures, both bottom line (e.g. revenue) and project-specific (e.g. collateral usage) metrics. Quantitative metrics include: revenue, win/loss rates, launch metrics, product usage, retention Qualitative metrics include: interna......Read More
1523 Views
Ellie Mirman
Crayon.co Chief Marketing Officer • July 5
Full disclosure, I work for Crayon, a market & competitive intelligence company. Here are some initial thoughts based on my experience building a CI program here and at previous companies, as well as what I've learned from our customers. * Start with the goals you want to accomplish with this n......Read More
1298 Views
Ellie Mirman
Crayon.co Chief Marketing Officer • December 20
Agreed with the other answers about aligning impact with focus areas for the business as a whole. Though I also like to have some consistent metrics to be able to see some longer term trends. There's a separate thread here that dives into PMM metrics: https://sharebird.com/are-there-any-broad......Read More
1142 Views
Ellie Mirman
Crayon.co Chief Marketing Officer • August 2
1. Automate as much of the research / data collection as possible. (I'm biased, but I think Crayon does the best job of capturing competitive moves across millions of sources.) Honestly, this should be "outsourced" to technology because it can do a better job at a fraction of the cost (think of y......Read More
992 Views
Ellie Mirman
Crayon.co Chief Marketing Officer • August 2
I prefer to have a two-person team to do interviews - one person to conduct the interview, the other to take in-depth notes and identify follow up questions. This can be less critical if it's possible to record the interview, but I find that the written notes are fantastic for sharing the takeawa......Read More
648 Views
Credentials & Highlights
Chief Marketing Officer at Crayon.co
Lives In Marlborough, Massachusetts
Knows About Establishing Product Marketing, Competitive Positioning, Influencing the Product Road......more