A few ideas:
* start by looking at your favorite company and see what they do when they
launch products or changes
* read whatever you can find about product marketing
- https://blog.hubspot.com/marketing/what-is-product-marketing is a good
* talk to some product marketers and ...more
If you'd like to read about the traditional way to communicate the product
improvement process, I recommend reading about the product lifecycle process.
Essentially what you are looking for is a regular (perhaps every 2 weeks or
every 4 weeks) method of understanding what's new in the company...more
Sales enablement changes when your company is "business to developer" to point
at a different stage in the funnel: the charismatic, knowledgeable developer who
probably already has a solution.
When you are pitching to developers it helps to build a scientific, clearly
logical and reasoned cas...more