A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
Bonus Episode - Sharebird Hosts Kick Off Season 3 of WPM
Welcome to season 3 of the Women in Product Marketing podcast. We cannot wait
for you to hear from all of our superstar guests. While you wait for the new
season to begin next week, join the conversation as Mary meets up with two
fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episo...more
Teaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & Chills
Season 3 is coming soon! Join the conversation as JD meets up with two fellow
Sharebird hosts - Mary Sheehan and Jeffrey Vocell. Mary, who leads PMM at Adobe,
is the host of Women in PMM where she interviews women who run product marketing
at some of the fastest growing technology companies in th...more
Video: Why customer research cannot be overstated with Director of PMM Jeffrey Vocell from Iterable
October 8, 2021
On today’s episode of The Essential Go-To-Market produced by Sharebird, I talk
to Jeffrey Vocell, the Director of Product Marketing at Iterable, the leading
cross-channel platform powering unified and memorable customer experiences.
Prior to Iterable, Jeffrey helped grow HubSpot for 6 years. Jeff...more
Great question! A lot of collaboration can come from shared KPIs, so it's great
to align where possible. I'll divide this into two groups, on-going and
* These should largely be goals you can both impact over time. Things like
adoption, revenue (particularly if th...more
There are varying opinions on this, but from my POV, it should be as early as
possible. It's a journey to get to this though, and won't happen overnight.
Also, our contributions will change as well.
In early roadmap planning, it's about ideation (both blue sky thinking, and
what's possible nea...more
It depends what the meeting is. More generally what PM expects from PMMs
1. Intelligence on Customers - Trends, NPS data, insights from conversations or
a Customer Advisory Board. In other words, what are you hearing from
customers or trends in data are you seeing that should o...more
This can be a huge challenge, and I certainly feel for you. Overall, I think it
comes down to open and transparent communication between Product and Product
Marketing, and the organization at large.
Overall, I think there are a few things you can do to get ahead of this:
1. Transparent Roadm...more
Great question. Building relationships with Product is paramount to our success.
I think this comes down to a few things...
1. Establish a personal relationship with your product stakeholders. Get to
know them and what drives them (beyond just work). I had one PM I used to
work with who...more
Video: Adventures in Messaging: E10 with Jeffrey Vocell, Director of Product Marketing at Iterable.
May 5, 2021
Every product launch has to land. The stakes are high for product marketers and
the pressure is real. That’s when you REALLY want messaging research in your
corner saying: “We prepared for this. We got this!” Because without
understanding exactly how customers are using your product, how it fits ...more
Iterable's Director of Product Marketing, Jeffrey Vocell
Connect with Jeffrey on LinkedIn. [https://www.linkedin.com/in/jvocell/]
Join Jeffrey on Sharebird.
[https://sharebird.com/profile/jeffrey-vocell-1]Sharebird AMA Reference