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Kavya Nath

Product Marketing, Reality Labs, Meta

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What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

Meta Product Marketing, Reality Labs • March 24

This is a great question and something I’ve also used when interviewing candidates. I completely see how it can be daunting and spans varying levels of expectations. Personally, the thing I try to emphasize as part of this task is that I’m not looking for a perfect deck or designed project plan. ......Read More

13508 Views

What is your favorite product marketing interview question and the best answer you've heard?

Meta Product Marketing, Reality Labs • March 24

What is your superpower?! This one is great because it gives you insight into how a candidate perceives themselves. There's a self-awareness that comes through with the responses that allows for you to getting a sense of who they are an individuals and how they work in a team. The best example......Read More

8364 Views

What are the most important skills (both tactical and intangible) that are must-have for product marketers?

Meta Product Marketing, Reality Labs • March 24

The most successful product marketers are ones who lead with empathy and take on the customer point of view. I actually wouldn't separate out high-level GTM strategy from product/feature specific launches. The skills you've listed as high-level overall GTM (messaging, positioning, pricing, pac......Read More

1905 Views

What are the key things (traits, skills, experience) you prioritize / look for when hiring? How can we best assess during the interview process? Are there any specific questions you like to ask or things to look out for?

Meta Product Marketing, Reality Labs • November 8

The key things that standout are when a candidate's responses highlight cross-functional collaboration, trust building with stakeholders, and a 'we'll figure it" mindset. A great way to assess this is by not only asking for examples of how they would launch a product, or how they develop go-to......Read More

1736 Views

When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?

Meta Product Marketing, Reality Labs • November 8

This is a great question and I would say one that depends entirely on what your product line is comprised of. 1. Larger SaaS with multiple products: For a larger company that has multiple product lines, splitting PMMs up by product line is going to be the most successful. This will al......Read More

1701 Views

How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product

Meta Product Marketing, Reality Labs • November 8

The ability to work effectively across cross-functional teams is an extremely important part of a PMMs role. And each team you interact with has a very specific set of needs and dependencies in order for the working relationship to thrive. 1. PMM and Sales: This is a relationship that gets to......Read More

1696 Views

If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

Meta Product Marketing, Reality Labs • November 8

In one word - prioritization. In two words - ruthless prioritization. 1. Which products are driving sales - prioritize support there over products that aren't levers that lead purchase decisions. 2. Same for features - which feature sets do customers ask for and want the most - prio......Read More

1674 Views

What are some of the best resources for Product Marketers to refer to as they grow in their careers?

Meta Product Marketing, Reality Labs • November 8

Sharebird and Product Marketing Alliance are absolutely wonderful networks to join and become a part of. It's wonderful to see communities like this grow and foster collaboration across folks looking to grow in their careers. The contributions and content coming from these communities is a great ......Read More

1668 Views

What have been your biggest learnings on scaling a business globally?

Meta Product Marketing, Reality Labs • November 8

The biggest learning and maybe an obvious one is that what works in one region may not work in another. Cultural differences absolutely can and do impact how things like sales, marketing, and customer engagements are received. If your company is expanding globally to new regions, spend time with ......Read More

1663 Views

If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?

Meta Product Marketing, Reality Labs • March 24

I would start by taking a hard look at all the things I felt I accomplished over those two years (writing a list helps!). Next start bucketing them into categories of skills (positioning, GTM, content writing, etc.), then have a little retrospective of how well you felt you did on the things you ......Read More

1288 Views

Credentials & Highlights

Product Marketing, Reality Labs at Meta

Formerly Sprinklr, YuMe

Top Product Marketing Mentor List

Product Marketing AMA Contributor

Influencing the Product Roadmap

Building a Product Marketing Team

Product Marketing Career Path

Lives In Austin, TX

Knows About Enterprise Product Marketing, Building a Product Marketing Team, Influencing the Prod......more

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