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Lindsay Bayuk
CMO, FullStory
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Lindsay Bayuk
FullStory CMO • October 27
A great product marketing manager is obsessive about their craft. They study product marketing. They watch how other companies execute their product marketing. They follow practitioners and strategists on Twitter. They read all the classic books on product marketing, product management and copywr......Read More
1781 Views
Lindsay Bayuk
FullStory CMO • October 27
I’d say that a great product marketing leader needs to be great at the basics: research, positioning, messaging, enablement. They also need to be able to lead strategy for both marketing and product, clearly talk about their space, the competitive landscape and communicate with Executives and cus......Read More
1773 Views
Lindsay Bayuk
FullStory CMO • October 27
First I think a generalist needs to learn about the core pillars of product marketing. I have a post I’ve written about the four pillars of product marketing. I would recommend that a generalist marketer figure out how their experience has taught them about each aspect of product marketing and ha......Read More
1324 Views
Lindsay Bayuk
FullStory CMO • October 27
If you do really exceptional work and execute a masterful launch that delivers meaningful outcomes for your product, you’ll have a great story for the next interview. Just do the work. The results and stories will come. I'd also add that part of being a great product marketer is being a storytell......Read More
1246 Views
Lindsay Bayuk
FullStory CMO • October 27
Great question! This is so important. Because product marketing is often the "glue", it’s easy to miss how critical it is to driving company alignment and growth. Make sure that you have a regular cadence of updates and clear/measurable metrics reported to your CMO and Executive team. Being proac......Read More
1044 Views
Lindsay Bayuk
FullStory CMO • October 27
Intangible: Curiosity, resilience, diplomacy, grit, and being an evangelist for your product/space. The best product marketers can flip between the forrest and the trees. They understand where their market is headed. They can speak with Executives and support reps with ease. Tactical: Relationsh......Read More
710 Views
Lindsay Bayuk
FullStory CMO • October 27
I look to see if that person is already leading teams. A great product marketer already leads through influence. They will already lead cross-functional teams through launches or campaigns and they will already lead their team through challenges. I always look to promote someone who's already doi......Read More
566 Views
Lindsay Bayuk
FullStory CMO • October 27
Lots of things can come after VP/Head of Product Marketing. It’s not just about a linear path. Depending on the size of your company you can take on additional teams adjacent to product marketing such as content marketing, social, research, customer marketing. You also don’t necessarily need to l......Read More
551 Views
How I Positioned That: Pluralsight's CMO, Lindsay Bayuk
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Connect with Lindsay on LinkedIn here: https://www.linkedin.com/in/lbayuk/ Join Lindsay on Sharebird here: https://sharebird.com/profile/lindsay-bayuk-1 Questions covered in this episode: 1. What’s your elevator pitch for Pluralsight? 2. How did you come up with that? 3. Did you use a ......more
Credentials & Highlights
CMO at FullStory
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Salt Lake City, Utah
Knows About Product Marketing Soft and Hard Skills, Stakeholder Management, Building a Product Ma......more