Communities
Sign Up / Sign In
Naman Khan
Chief Marketing Officer, Personio
Content
Naman Khan
Personio Chief Marketing Officer • July 7
There is a ramp plan that I like & have used many times, both for myself and members of the team. Like most things that are awesome, it takes the form of a very simple looking table. 3 Columns: * People: Meet with stakeholders and the team I will be working with, understanding their needs......Read More
11869 Views
Naman Khan
Personio Chief Marketing Officer • March 17
There are 3 that I couldn’t live without: Total Project Manager (TPM): This is the “quarterback” of the launch, they own the master launch plan, ensure dependencies are captured, establish alignment & drive accountability. When I was at Salesforce, we assigned a TPM for Dreamforce every year fro......Read More
3133 Views
Naman Khan
Personio Chief Marketing Officer • March 17
I’m a big believer in customer research as a part of the overall launch plan. It’s tempting to make decisions based on “I think” or “I like” but in most cases, the PMM is not the target audience so it’s important to balance a convicted point of view with actual customer signal. At Dropbox, we......Read More
2818 Views
Naman Khan
Personio Chief Marketing Officer • March 17
In terms of similarities, I think the craft of Product Marketing stays the same across B2C & B2B (SMB & ENT). The functional competencies required are generally consistent: Target Market Definition, Audience Definition, Pain Point/Needs Definition, Value Prop Definition, Core Messaging & Position......Read More
2755 Views
Naman Khan
Personio Chief Marketing Officer • March 17
First, I would start with the customer in mind, develop a clear understanding of who they are & what they care most about. If your target customer is an IT Leader in a large enterprise, they might be more open to regular updates & even expect them from their vendors. At Microsoft, we would send w......Read More
2324 Views
Naman Khan
Personio Chief Marketing Officer • July 7
Yes! Here are a few examples, mostly B2B SaaS. Asana: I love how they take, what is a horizontal app, and position it to address specific use cases by function & persona. Whether the target user is in Sales, Product, Operations, HR or some other function, the PMM team at Asana know your top us......Read More
2113 Views
Naman Khan
Personio Chief Marketing Officer • July 7
I approach competenices in 2 areas: Functional and Core. * Functional competenices are specific to the role, so for PMM these would include messaging, pricing, content etc. I actually did a session on these last year * Core competenices are applicable across roles and are usually defined......Read More
1888 Views
Naman Khan
Personio Chief Marketing Officer • March 17
At Dropbox, PMM maps to the Product/Design/Engineering organization and reports into Marketing. Our pricing teams report into an adjacent team to Marketing and we have PMM's aligned to work on packaging. For the PMM team, we also focus on balancing the work we do with Product across "pre build" w......Read More
1770 Views
Naman Khan
Personio Chief Marketing Officer • March 17
One way to do this is build a launch plan that eliminates the “Big Bang” altogether :). When building your launch plan, craft a “Season of Launch” instead of a plan that is centered around a single moment in time (ie, when your product/feature is announced or generally available) and ensure your......Read More
1619 Views
Naman Khan
Personio Chief Marketing Officer • March 17
Great question! Far too often, major product launches end up being HQ centric, with launch events at HQ, customers on stage that are from the same city at HQ, execs that are all based in HQ etc. The irony is that for most SaaS companies, the majority of their customers are nowhere near the HQ! ......Read More
1537 Views
Credentials & Highlights
Chief Marketing Officer at Personio
Formerly Microsoft, Autodesk, Dropbox
Lives In Belvedere Tiburon, California
Knows About Establishing Product Marketing, Product Marketing Soft and Hard Skills, Release Marke......more