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Pallavi Vanacharla
VP, Product Marketing, New Relic
About
Pallavi specializes in launching and driving market success for products. Her domain experience spans, IoT, mobile, cloud and AI at both startups and mid-large enterprises such as Twilio, Intuit, and Cisco. She holds an undergraduate degree from t......more
Content
Pallavi Vanacharla
New Relic VP, Product Marketing
Summary
In this playbook, I will reveal the best competitive positioning approach I have used to-date. The quantitative analysis framework used within this approach was developed by myself and my peers (Theresa Bui and Sanjay Khatri) at a previous company — Cisco. Cisco Jasper was a leading Internet o......Read More
New Relic Templates Included
Pallavi Vanacharla
New Relic VP, Product Marketing • May 28
Here is what has worked for me in the past. This pace below is relevant for smaller teams/orgs. You can pace this out for larger teams/orgs as needed. 30 DAYS Goal: Establish credibility and define your goal and priorities Key tasks: * Build relationships with key stakeholders and understand......Read More
8187 Views
Pallavi Vanacharla
New Relic VP, Product Marketing • May 28
The short answer is 'it depends'.....let me explain... A product marketer, in my opinion, is like the CEO of a product. And just like a CEO, has to do whatever it takes to make the company (in this case product) successful. Hence, she/he should be measured on what is relevant for that specifi......Read More
6232 Views
Pallavi Vanacharla
New Relic VP, Product Marketing • May 28
Promotions! A topic that's on everyone's mind. 😄 If you are just interested in the title, you can move to a smaller company and get the title today. Nothing wrong with it, go for it! And in fact, it may help you gain more experience/skills as well. If you are interested in moving up the ladder ......Read More
2403 Views
Pallavi Vanacharla
New Relic VP, Product Marketing • May 28
Let me answer a slightly different question, the one that does not get asked often - what are the biggest mistakes you have made and what did you learn from them? I have seen many successes in my career, but they were made stronger from the lessons I learnt (from my mistakes). Here are 3 mistake......Read More
1529 Views
Pallavi Vanacharla
New Relic VP, Product Marketing • May 28
Good question. I am sure you have heard this statement many times - “PM and PMMs are like two sides of the same coin”. It’s absolutely true, and work wise I see the roles to have a Venn diagram. There are things each team leads and drives by themselves and then there are overlap areas. The over......Read More
1211 Views
Pallavi Vanacharla
New Relic VP, Product Marketing • May 28
Not everything we do is measurable and this is especially true for PMMs. Unless there is a compelling reason to measure every aspect of sales enablement, I would not suggest you do so. But if you must, then for most things, a simple survey to the sales org is best. Ask them how useful a ......Read More
1142 Views
Pallavi Vanacharla
New Relic VP, Product Marketing • May 28
Love it! Excellent question. Here is the team culture I like to create, which frankly is applicable to any function. But, at the end, I will provide some cultural traits that are specific to product marketing. General cultural traits: 1. Happy 2. Trusting 3. Collaborative 4. Caring 5. Hu......Read More
742 Views
Pallavi Vanacharla
New Relic VP, Product Marketing • May 28
Let me ask you a question: What are the top 3 reasons people join, stay or leave companies? Answer... 1. Company (culture, potential, growth) 2. Job (fit, growth potential and salary) 3. Manager (leadership qualities, chemistry, trust, etc.) The first is mostly not in your control. You are ......Read More
692 Views
Pallavi Vanacharla
New Relic VP, Product Marketing
New Relic Vice President of Product Marketing, Pallavi Vanacharla on Building High Performing Teams
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Questions covered in this episode: 2:01 Opening Question (Can you share a time when you failed at something and learned?) 5:58 What is your role like as a VP of Product Marketing at New Relic? 7:44 Can you tell us a little bit about what's core to differentiated positioning for you and wha......more
Pallavi Vanacharla
New Relic VP, Product Marketing
Owning the PMM Craft with Pallavi Vanacharla, Head of PMM, IoT at Twilio
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How do we become product marketers? Pallavi shares her extensive background in marketing and how she’s evolved to lead all marketing functions at a quickly growing company. She also shares her take on the 80/20 rule, how to structure your team, and achieve KPI’s. You’ll also hear why she values h......more
Credentials & Highlights
VP, Product Marketing at New Relic
Formerly Twilio, Cisco, Intuit
Product Marketing AMA Contributor
Lives In San Francisco
Knows About Product Marketing Soft and Hard Skills, Establishing Product Marketing, B2B Product M......more