Robin Fontaine

Senior Product Marketing Lead, Shopify

Content

How would you help your product or solutions marketing team overcome lack of data access and finding ways to collect that data for validation?

Robin Fontaine

Shopify Senior Product Marketing Lead • November 16

Even if accessing quantitative data is a challenge, you can almost always find a way to get great qualitative data by setting up interviews with customers or prospects. You can do these over video chat. Here's a process you can follow: * Write a research brief that includes goals, target aud......Read More

1557 Views

What framework can Product Marketing and Product use to share competitive insights to prioritize the product roadmap and achieve high adoption and usage rates?

Robin Fontaine

Shopify Senior Product Marketing Lead • November 16

There are a few approaches I have found helpful here. 1. A good ol' SWOT analysis may be what you need. This is a pretty common framework where you list strengths, weaknesses, opportunities, and threats for your own product, and a competitor's. Placing the two side by side can ill......Read More

1079 Views

What types of market research should Product Marketers conduct for their teams?

Robin Fontaine

Shopify Senior Product Marketing Lead • November 16

Product Marketers should be able to support of execute fully on a few types of research. What role they play in the research will depend on whether or not they have dedicated researchers at their company, or budget to hire an agency. * Surveys: PMMs should be able to author, send, and analyze......Read More

988 Views

How much time should be dedicated to Research before a launch?

Robin Fontaine

Shopify Senior Product Marketing Lead • November 16

This depends on the magnitude of the launch, the goal of the research, and the budget available. For a large business-critical launch, you may have more than one phase of research. You might do a phase 1 a year out from launch, validating the product's appeal in the intended market. You might nee......Read More

982 Views

Robin Fontaine

Shopify Senior Product Marketing Lead

Product Marketing Insider | Robin Fontaine, Patreon

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We chatted with Patreon’s Head of Product Marketing Robin Fontaine about her fascinating journey into the role, her views on whether PMMs should report to Marketing or Product, why she thinks the lack of definition for what the role entails is a good thing, plus heaps more. ___ "I think product m......more

Robin Fontaine

Shopify Senior Product Marketing Lead

Patreon's Head Of Product Marketing, Robin Fontaine

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Credentials & Highlights

Senior Product Marketing Lead at Shopify